The Challenge
Variations Educational Services had a fragmented marketing solution with no clear way to measure the success of each sales funnel. This led to an inefficient and ineffective approach that was not able to meet its goals for customer acquisition. The company went through many iterations before working with us, but for this process, we needed to create an efficient tracking method to obtain useful data on their customers throughout the purchase cycle.
The Process
Variations Educational Services had a fragmented marketing solution with no clear way to measure the success of each sales funnel. This led to an inefficient and ineffective approach that was not able to meet its goals for customer acquisition. The company went through many iterations before working with us, but for this process, we needed to create an efficient tracking method to obtain useful data on their customers throughout the purchase cycle.
Results
Variations Educational Services has seen a 50% increase in enrollment over the last year by using a multi-channel marketing approach. The company launched a marketing campaign to engage new parents with their offerings. The campaign made it easier for people to sign up for services as well as find out about their other offerings such as tutoring or summer camps.
