The Challenge
Doctor Alexa practice was struggling with low customer conversions and conversion rates and needed to take drastic measures to increase traffic to their site – so they turned to our PPC advertising management as a solution! The company decided that the best way for them would be through a combination of google adwords and microsoft advertising. They created an ad campaign, optimized it, and ran it in conjunction with other marketing efforts such as SEO.
The Approach
Impact Variations helped Doctor Alexa create an effective ad campaign that met their specific needs and budget requirements. The ads were designed to target people interested in their services who had already searched for keywords related to online doctors. After six months of running the ads, Doctor Alexa saw a 200% increase in site visitors and boosted sales! Doctor Alexa was able to reach this demographic more effectively than other traditional methods like email or social media marketing. They also found great success by creating ads with clear calls-to-action, like “Book Your Appointment Now!” These ads had higher click-through rates.
Results
A dramatic increase in conversions at similar ad spend. With a high return on investment, Doctor Alexa was able to invest more into their advertising campaigns without worrying about it being wasted. This means that they are able to effectively target specific audiences and make sure that an audience has seen the message before moving onto other advertisements or websites.
