The Challenge
TheCareMD was originally founded on the idea of convenience and accessibility, which eventually led to their expansion into additional markets. They soon realized the limitation of their local marketing strategy on a nationwide scale. Especially since the telehealth industry is ever-evolving in this era of COVID and is very competitive. Therefore, a strategy to tackle these challenges was necessary to compete.
The Approach
To increase their sales, Thecared first needed to find their target audience. They started by identifying who had already taken virtual doctor visits on the site. They wanted to identify why these people were coming back for more and if their competitors were targeting the same group of people. TheCareMD found that many of its customers were returning because they had trouble finding time to visit the doctor in person. With busy schedules like theirs, it was hard to wait for an appointment or drive all the way across town to see a doctor. This is when TheCareMD knew they needed to target this particular demographic with paid search ads. They ran PPC campaigns on Google Adwords and Bing Ads, targeting terms similar to their competitor’s keywords.
Narrow target audience to focus on customers likely to convert
Create more focused landing pages to complement the ad message
Target more keywords the competitors bid on.
